Don’t get me wrong! I use it and I need it! But there are many reasons why I hate Facebook from a personal and marketing perspective.
Apart from the fact that “Privacy issue” is a term that resonates with Facebook these days, there are many reasons I dislike the platform.
These are some of the reasons why I hate Facebook!
Facebook started out as one of the most successful social media platforms in the world with a goal to connect people and share information. But somewhere along the line, this amazing social media channel has turned into a political platform, a tabloid for controversy, and dumbed-down, non-sensical content.
But most importantly I would like to explain why Facebook is bad for businesses or entrepreneurs to grow their brand and company.
Facebook Pages hardly grow without money
Now before anyone might disagree, I like to compare Facebook or other social media networks with search engines like Google.
Considering the fact that you can grow and share content about your brand, your content, or yourself for free is great.
The purpose of every business is growth. And this is where Facebook’s algorithm comes to play. The growth of a Facebook page can be done in only two ways.
#1 Build engaging content
The algorithm of Facebook is built upon engagement. Get likes, comments, and shares to boost the visibility of your post. Sounds simple enough?
But building engaging content is perhaps the most challenging part to get people’s attention on Facebook. Within the first 30 minutes to 1 hour, if your content does not receive any likes, shares, or comments, it becomes less likely to get much recognition.
The lifespan of a Facebook post is also very short. Even posts that get some engagement fade into obscurity within a few days and unlikely to be seen again unless someone does something to it.
#2 Pay to Grow your Page
If engagement doesn’t work, you can always open your wallet. Facebook is a giant business after all that consumes money like a fat kid on the block.
It is in their interest and that is completely understandable. But unlike with search engines where you can use SEO or content marketing strategies to grow, different rules apply to Facebook. And that is what I don’t like.
The most common way to grow a Facebook page is by building a PPC (Pay-per-Click) campaign and disposing of huge sums of money. But even then, when you get thousands of followers, once you stop payment, your visibility drops almost immediately. And it will never go back up again unless your campaign has targeted the perfect audience that wants to hear and know every word you say. (This is unlikely, because of the massive amount of stories and ads you get on your feed.)
Interaction with your content will diminish almost certainly and will never be able to compete with someone who is paying for their content to appear for their chosen demographic.
The Facebook Mentality
“If you don’t have thousands of followers, your page does not generate any traffic and you are invisible to the world.” I heard someone say this when sharing my website with them. Even though it generated thousands of visitors every week, they were quick to judge that by looking at my website’s Facebook page.
And I don’t blame them.
This is another reason why I hate Facebook. The mentality it had built. In the digital marketing world, social media falls behind search engines in terms of generating traffic or leads, yet only those who are in this niche understand how organic traffic works.
They only see the numbers behind a Facebook page.
The lifespan of an average post on Facebook ranges between a few hours to a few days, depending on the engagement. But things fall into obscurity pretty fast. Whereas traffic via search engines like Google, Yahoo, and Bing can generate passive visits to your content for months even years to come.
How Facebook steals content
Videos that go uncredited to their creators is a big problem. You can see a lot of written and/or video content getting shared every day on Facebook.
If an influencer wil thousands of Facebook followers from Brazil or Canada were to take a Youtube video from you and share it on Facebook, it would go unchecked. Facebook usually places ads on these videos and takes the profit for themselves.
Where is the problem here?
Well, imagine you are a content creator on Youtube. You make videos that require hundreds of hours
Between those videos, Facebook can place automated ads and take most of the ad revenue, while you worked hard on your Youtube video.
Conclusion on why I hate Facebook
Let’s be clear on one thing. Facebook is a great platform for those who wish to stay in touch with friends and family, message them. Or get a daily reminder of whose birthday it is today.
It’s also great to give your business or brand a place to share your content and grow. I do it and 4 million other businesses or public figures do it.
But the small company that grew into a mega-corporation has done quite some harm to the public. And company greed is tangible when witnessing the massive impact Facebook has on society, politics and mentality.
I’m not saying, deactivate your Facebook account. No one is going to do that and it’s not the right approach. Facebook will remember your data and will welcome you back with open arms.
But for the time being, let’s not rely too heavily on this social networking platform. Search engines are much more reliable sources of entertainment, information, and company growth.
If you’re curious about how to to build your brand with search engines, I have several guides to help you.